43,000 REALTORS® Sign Contracts with
First American’s Interealty
Seven Out of Nine Accounts Upgrade to MLX Professional
SANTA ANA, Calif., Oct 24, 2005 - Interealty, a division of First American Residential Group and a member of The First American Corporation (NYSE: FAF) family of companies, today announced that nine major real estate organizations in the U.S. and Canada have signed contracts to use MLXchange, Interealty’s Web-based multiple listing service (MLS) automation technology, and/or MLX Professional, which provides additional Web-based customer relationship management tools.
The nine organizations under new contract are: Kitchener-Waterloo Real Estate Board; Greater South Bend-Mishawaka Association of Realtors®, Inc.; Bryan College Station Regional Association Of Realtors®; Greenwich MLS, Inc.; West Penn Multi-List; Realtor® Association of Miami-Dade County; Corpus Christi Association of Realtors®; Realtor® Association of Greater Fort Lauderdale; and Greater Las Vegas Association of Realtors®. The Kitchener-Waterloo Real Estate Board is a new Interealty account, while the other organizations are existing customers who have entered into new contracts with Interealty.
"Interealty consistently provides the best combination of product innovation and customer service," said Irene Vogel, executive vice president of the Greater Las Vegas Association of Realtors®. "We recently upgraded to MLXchange 2.0, and the Interealty staff did a terrific job bringing everyone up to speed on the new features. MLXchange offers our members new technologies that can be customized to meet the needs of their day-to-day business."
The contracts range in duration from 17 months to five years. All of the contracts were signed during the second and third quarters of 2005. Seven of the nine contracts include provisions to upgrade all members to MLX Professional, which provides additional customer relationship management tools such as customizable Agent Web Sites with client portal pages, Internet lead capture, and calendaring and scheduling.
"Real estate professionals are busier than ever before, so there is an increased demand for tools to help them be more responsive to their clients and prospects," said Bryan Foreman, president of Interealty. "MLX Professional was designed to do exactly that with instant notification of new leads, streamlined client communications via the Web, and automatically scheduled follow-up activities to ensure consistent service."
About Interealty
A division of the First American Residential Group, Interealty is a premier provider of Multiple Listing Service (MLS) systems and real estate software in North America. Acquired by The First American Corporation in October 2005, Interealty has providedNorth America’s leading real estate boards and associations with innovative products like its MLXchange MLS system for more than three decades. Interealty offers a full line of technology products and support services to the real estate industry, including MLS organizations, franchisors, and agents. Headquartered inVienna,Virginia, Interealty has offices throughoutNorth America. For more information, visit: www.interealty.com or e-mail at info@interealty.com.
About First American Residential Group
First American Residential Group is a subsidiary business line established by The First American Corporation in 2002 to address the real estate brokerage, multiple listing service (MLS) and relocation market segments with the full array for First American capabilities. Its systems streamline real estate listing, financing and closing processes, resulting in increased efficiency and profitability. First American Residential Group operating units include MarketLinx, the nation’s leading provider of MLS services, Interealty a premier provider of Multiple Listing Service (MLS) systems and real estate software inNorth America, and Relocation Advantage and Certified Closing Network (CCN), leading providers of closing management services to relocation companies. For more information, visit: www.firstam.com/residential.
Press Contact:
David Schulz
Corporate Communications
The First American Corporation
(714) 800-3298
dschulz@firstam.com
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